Mixed Reality Market Analysis
While exploring possible concepts, our team researched both AR and VR technology. We eventually settled on Mixed Reality, because of it’s ability to merge the physical with the digital.
While still relatively undeveloped, AR technology has the ability to dramatically change the ways we interact with the world. Today, AR technology has a number of limitations from its field of vision to the number of sensor inputs. Significant investment is being made in this field to overcome such limitations. We can also look at more developed VR technology to see just how AR will develop.
AR technology also suffers from its high cost. This will change in the next couple of years. You can see from the chart on the right that today the AR industry is valued around 15 million, in only 8 years analysts are predicting the industry will be around 700 million. When the market reaches that level, AR technology will cost significantly less and have significantly lower limitations. Those exploring possible implementions of this technology today, will have a competitive advantage over their competitors when this technology is more mainstream and developed.